Getting involved in charity endeavours is a great way for casinos to enhance their public image. Branding is important for this kind of establishment. As governments crack down on the industry and negative publicity from gambling addiction gives casinos down turns in profits it is now more important than ever that these businesses take action.
Casinos should be seen as a fun places where customers can try their luck at winning big. This must be done in moderation and casinos need to give out the message that they are working for the greater good. This is where charities come into play.
Casinos are not just places where people can take part in Platinum Play poker and blackjack tournaments. Many are also perfect venues for concerts. These places already use performances to attract new players. If a casino were to take the profits from these performances and give them to a charity then this would look great for their overall brand.
The fact that the casino is doing something for a good cause means that they may also attract a more high profile act to perform on their stage. Often a band will play for free in this kind of scenario. That means that the gambling establishment can save on this fee.
So to summarise, if a casino chooses to put on a charity concert they will benefit from looking benevolent in the eyes of the public. They will also typically not have to pay the performer to play at the casino venue. Furthermore this event will mean well known acts will be amongst those who are playing for the concert. Another beneficial side effect of these events is the fact that those who watch the concerts will be tempted to play at the casino afterwards. This will help to increase customers on this day.